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Turning Price Transparency into a Patient Access Advantage

Smiling doctor holding a tablet next to text that reads, ‘Move Beyond Regulatory Checkboxes To Make Healthcare Transactable.’ A sample listing shows shoppable healthcare on Tendo Marketplace.

by

The Regulatory Backdrop

Hospital price transparency rules were intended to empower patients, yet recent reports show compliance is slipping. A Patient Rights Advocate study found that 43% of the largest 2,000 hospitals are posting fewer prices than in previous years, with 75% using formulas instead of actual dollar amounts. Meanwhile, federal enforcement remains uneven, with many health systems treating fines like a minor business expense.

Infographic titled ‘Empowering Patients with Actionable Pricing’ showing a timeline of U.S. healthcare pricing transparency milestones from 2010 to 2023.

The outcome? Patients are left with incomplete or incomprehensible data—and hospitals are missing an opportunity to improve patient care. How can we make this right idea truly actionable? From Tendo’s point of view, we believe the answer lies in making healthcare transactable. To be clear, when we say ‘transactable,’ we mean that healthcare should be easily shoppable. We already have it for health insurance on the exchanges; it is high time to bring it to the services those health plans cover as well.

From Regulatory Burden to Strategic Opportunity

Instead of approaching transparency as a compliance box to check, forward-looking systems can transform it into a competitive advantage. Think about it: patients already expect digital convenience in every aspect of their lives. Why shouldn’t healthcare offer the same?

By making your care offerings shoppable—bundling common services and displaying them in a simple, ecommerce-like experience—you don’t just meet regulatory demands. You build trust, expand access, and attract new patient volumes.

Infographic titled ‘Actionable Should Result In…’ illustrating benefits of shoppable care. It shows that patients can easily access care with one click, payers understand costs and payments, and providers know their obligations and pricing.

Bringing Value-Based Care Into A Retail Framework

At Tendo, we’ve built tools that bring clarity to patients navigating care. Our ecommerce experience for self-pay and employer-sponsored populations already helps hospitals:

  • Present bundled pricing in a clear and consumer-friendly manner.
  • Improve scheduling and care access through digital pathways.
  • Strengthen relationships with employers seeking predictable and transparent care offerings.
Infographic titled ‘Shoppable Means Comparing the 3 C’s’ showing how patients can evaluate healthcare options. It highlights three key factors: All-in Costs for full episodes compared to local or national rates, Convenient options that can be purchased instantly online, and Clinical Quality scores for all providers at the procedure level.

This is not simply about avoiding fines. It’s about rethinking transparency as part of your growth strategy—shifting from compliance to patient acquisition and loyalty.

A Call to Action

Healthcare leaders who embrace digital transparency today will differentiate themselves tomorrow. Patients are demanding simplicity. Employers are demanding predictability. Hospitals that deliver both will gain market share.

Now is the time to make price transparency a benefit, not a burden.

    Say goodbye to pricing volatility. Say hello to predictable, transparent care.

    Contact Tendo today for a claims repricing consultation and start building a more stable, cost-efficient benefits strategy.

    Let's talk
    Kevin Riley

    Kevin Riley

    co-CEO