Achieve meaningful patient outreach.
Tendo Smart Actions Healthcare CRM connects Tendo Insights to our applications, enabling clinical, financial, and quality teams to proactively monitor and analyze data to craft effective and profitable campaigns. Our outreach tools ensure that we find and engage patients to get the care they need.
How it works
Plan & execute targeted patient outreach campaigns easily & effectively.
Identify high-value patients
Manage chronic conditions
Navigate transitions of care
Implement care plans, follow-up referrals & education
Tendo Stories
Proactively manage her chronic health conditions.
The insight to find her.
Tendo Insights identifies Robin as one of a group of patients due for their Annual Wellness Visit (AWV) and those with non-specific HCCs. Robin is on a roster that is prioritized for important outreach and actions.
The right channels to reach her.
The stage is set by a notification educating her on the importance of annual wellness visits. She is prompted via her communication channel of choice to make an appointment. Robin receives reminders to ensure she is not a no-show. A few days before the appointment she receives a Health Risk Assessment which makes her appointment more efficient and productive for both her and her provider.
The right tools to engage her.
Robin also receives personalized reminders to speak about her chronic conditions with her provider and have her completed survey ready for the appointment.
The right care to support her.
During Robin’s AWV, multiple chronic conditions are identified that require further care and create a Chronic Care Management (CCM) visit. Robin is provided with improved care, and the CCM visit results in referrals to new specialists.
Follow up to ensure her continual progress.
Robin’s care journey and reminders are managed through Tendo’s Patient Care Journey app. She is able to easily access her care plan and share it with her caregivers. She can communicate with her care team via texts, chat, email, and virtual visits.
Epilogue~
Robin was identified as a high-risk patient and prioritized for timely appointments. New interventions were put in place to address some of Robin’s new and existing chronic conditions. An ongoing care plan and education content were provided to Robin, who saw continued improvement and strengthened her connection with her care team. Robin enjoyed a weekend with her grandchildren in New York City, confident that her health conditions were under control.
The health system was able to update Robin’s chronic conditions in its documentation, allowing for accurate billing and better revenue capture. Robin’s care plan and timely follow-ups helped the health system meet revenue and margin goals.
Ensure that transitions of care do not result in gaps in his care.
Discharged with an effective plan.
Following inpatient treatment for his respiratory infection, Norman is discharged from the hospital and receives a proactive digital care plan that includes education, follow-ups, and referrals to appropriate specialists. This digital care plan helps Norman’s discharge occur faster, reducing his length of stay. Norman is also given a simple remote patient monitoring device to track his pulmonary health. The transition to home is relatively smooth; his wife, Sue, who is his main caregiver, is notified with the same information at the same time through her communication channel of choice.
Transition care management scheduling.
Norman’s digital care plan prompts Sue to set up a transition care management visit (TCM) within two days of Norman’s discharge. TCM visits are proven to reduce readmissions by 50% as they provide proactive education and early complication identification. Norman also schedules his follow-up appointment with his family physician, Dr. Magiano, within 14 days to discuss his recent hospital stay. Dr. Magiano provides Norman with educational material and a referral to a pulmonologist to ensure his continued recovery and good health.
Ongoing health reminders.
Norman’s digital care plan provides timely and personalized reminders for remote check-ins, surveys, and follow-up appointments, including referrals. These reminders have been proven to prevent costly readmissions for the hospital.
Follow-up appointments.
Norman continues to recover at home; he is doing well and staying out of the hospital. The Tendo Patient Care Journey app continues to assist him with necessary follow-up appointments with cardiology and other specialists. In the long run, Sue also remains engaged with his care.
Epilogue~
Norman was able to join Sue on a bird watching vacation with confidence, due to his digital care plan and a new blood pressure prescription.
The hospital avoided a high-cost inpatient episode and readmission penalty. Norman’s positive successful transition, aggregated with many other transitions across the health system, resulted in a higher US News ranking in cardiology.
Ensure that transitions of care do not result in care gaps.
What are the three major components of healthcare CRM?
Profit engine to drive better financial outcomes
Personalized & specific notifications driving improved health outcomes
Analytics and tracking to view campaign effectiveness
Examples:
Healthcare marketing tools
Healthcare marketing tools are specialized software and platforms designed to assist healthcare organizations in promoting their services, engaging with patients, and reaching their target audience effectively. These tools encompass a wide range of solutions, including digital marketing platforms, patient relationship management (PRM) systems, social media management tools, email marketing software, and analytics platforms. With the increasing importance of digital marketing in the healthcare sector, these tools enable providers to create targeted marketing campaigns, track patient interactions, and measure the effectiveness of their marketing efforts. By utilizing healthcare marketing tools, organizations can enhance their online presence, attract new patients, retain existing ones, and ultimately improve patient satisfaction and loyalty.
Some common features of healthcare marketing tools include patient segmentation, personalized communication, and the ability to track key performance metrics like website traffic, conversion rates, and return on investment (ROI). Many healthcare marketing tools also comply with industry regulations, such as HIPAA (Health Insurance Portability and Accountability Act) in the United States, to ensure patient data privacy and security. These tools empower healthcare organizations to stay competitive in the digital age, allowing them to build meaningful relationships with patients, share valuable health-related content, and leverage data-driven insights to refine their marketing strategies for better outcomes.
Patient marketing
Patient marketing, also known as patient-centered marketing or healthcare consumer marketing, is a strategic approach that focuses on engaging and communicating directly with patients to meet their healthcare needs and preferences. The goal of patient marketing is to create a patient-centric experience by tailoring marketing efforts to resonate with individual patients, rather than employing a one-size-fits-all approach. This involves understanding patients' demographics, behaviors, and preferences, and using that data to deliver personalized messages and services. Patient marketing encompasses various channels, including digital marketing, social media, email campaigns, patient portals, and patient education materials, to effectively reach and engage with patients throughout their healthcare journey.
Patient marketing plays a vital role in enhancing patient satisfaction, trust, and loyalty, ultimately leading to improved patient outcomes and retention. By employing patient-focused strategies, healthcare organizations can create a sense of connection and empathy with their patients, fostering stronger relationships and loyalty. Additionally, patient marketing aims to educate patients about their healthcare options, preventive measures, and treatment plans, empowering them to make informed decisions about their health. Utilizing patient feedback and data analytics, healthcare providers can continuously refine their patient marketing efforts, ensuring that the patient experience remains at the center of their marketing strategies.
How to promote a hospital
Promoting a hospital requires a well-thought-out marketing strategy that effectively communicates the hospital's strengths, services, and commitment to patient care. Here are some key steps to promote a hospital:
- Develop a strong online presence: Create a professional website that highlights the hospital's services, facilities, and medical expertise. Implement search engine optimization (SEO) techniques to improve the website's visibility in search engine results. Utilize social media platforms to engage with the community, share informative content, and respond to patient inquiries promptly.
- Focus on patient-centered content: Produce high-quality content that educates and informs patients about health topics, preventive care, and treatment options. Publish blog posts, videos, and infographics to establish the hospital as a reliable source of health information. Consider hosting webinars or health seminars to engage with the local community and showcase the hospital's medical expertise.
- Leverage local marketing: Collaborate with local physicians, clinics, and community organizations to build referral networks. Participate in health fairs, sponsor community events, and distribute informative materials to increase the hospital's visibility within the community. Consider running targeted online advertisements to reach potential patients in the hospital's service area.
- Highlight patient testimonials and success stories: Share positive patient experiences and outcomes through testimonials and success stories. This can instill trust and confidence in potential patients, showing them the quality of care they can expect from the hospital.
- Offer exceptional patient experiences: Ensuring that current patients have positive experiences at the hospital is crucial for word-of-mouth marketing. Focus on delivering excellent patient care, maintaining a clean and welcoming environment, and providing top-notch customer service.
- Measure and analyze results: Monitor the effectiveness of the hospital's marketing efforts through metrics such as website traffic, social media engagement, and patient feedback. Analyze the data to identify areas for improvement and refine the hospital's marketing strategies accordingly.
Healthcare CRM Software, Solutions, and Platforms. Definition, Benefits, and Features.
Examples of CRM in healthcare: Tendo's Smart Actions CRM is the first-of-its-kind intelligence-driven patient relationship management software (Patient CRM) that connects Tendo Insights to our applications, enabling clinical, financial, and quality teams to establish rules and action plans for proactively monitoring and analyzing data. Intelligent workflows for patients, clinicians, and operations teams facilitate informed decision-making and drive better results.
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For patients and clinicians
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Tendo's unified, consumer-grade, omnichannel app empowers patients to navigate their health. Drive patient growth and retention through better engagement.
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Get credit for your excellent clinical work with our CDI analytics to uncover quality and ranking opportunities while reducing penalties and increasing revenue.
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Modern Platform
Command and control center for your digital ops. Orchestrate solution configurations in a self-service environment to be flexible, agile, and scalable across all your service lines.
It’s time to improve patient outcomes & your financial performance.
It’s time to Tendo.
It’s time to improve patient outcomes & your financial performance.
It’s time to Tendo.