Leading With Purpose: Jennifer Goldsmith on the Future of Health Tech

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In health tech, leadership that blends experience, empathy, and execution is rare. Jennifer Goldsmith brings all three into full focus. From a career spanning life sciences, cloud platforms and educational systems, to now leading Tendo, she remains focused on one overriding purpose: solve the hard problems that prevent patients, caregivers, and clinicians from working seamlessly together—and make technology work for real-life care.

Jennifer’s journey is anchored by stories that matter. As she shares in her recent spotlight with HealthTechQuity, there was the moment a friend nearly lost access to a life-saving therapy because of a single contract delay — and when missing clinical data almost led to her husband’s misdiagnosis. These are far from academic anecdotes. They are the lived-experience markers that shape her conviction: that technology is not just a tool, but sometimes the difference between life and death.

During her near-three-decade career—from building cloud-native systems at Veeva Systems to founding Tendo—Jennifer has focused on ensuring that people, data, and care co-exist in ways that work for the everyday end-user.

Most recently, her focus has been on:

  • Embracing how technology can become the connective tissue between patient care needs, provider care delivery, and overall care access and quality
  • Using AI to fill the gaps created when critical data is missing or fragmented
  • Expanding access to high-quality, affordable care for all

At Tendo, Jennifer’s leadership is about bringing vision into action. She is advancing a platform-centric model where the promise of technology not only drives critical efficiency and cost savings benefits, but also bridges the gap between what’s possible and what’s present in our healthcare system today.