press release

Tendo Marketplace welcomes HIPnation as new partner, expanding access for alternative health plan members.

May 27, 2026

Partnership brings transparent, bundled procedure pricing to HIPnation’s growing national membership

Philadelphia, PA – May 27, 2026 – Tendo, a healthcare technology company, today announced that HIPnation has joined Tendo Marketplace. Offering a level-funded plan that provides Direct Primary Care (DPC) for all employees, HIPnation expands Tendo’s network of plan sponsors, connecting members with high-quality, shoppable care across the country. This partnership will make Tendo’s Marketplace available to a fast-growing segment of consumers and employers seeking cost-effective alternatives to traditional insurance.

HIPnation’s Direct Primary Care allows employees unlimited access, longer appointments, same-day or next-day appointments, and 24/7 access, which drives better health outcomes and reduces higher-cost care, thus reducing claims. Through this partnership, HIPnation members will gain access to Tendo Marketplace’s bundled procedures with transparent, upfront pricing and provider- and procedure-level quality information — giving HIPnation’s care advocacy team and their members the clarity they need to make confident decisions about specialty and elective care.

“HIPnation members are exactly the type of consumer that Tendo Marketplace was built for, people who want to take more control of their care decisions using an innovative new model of healthcare commerce,” said Ben Maisano, SVP Strategy, Tendo. “By providing HIPnation access to our marketplace, we’re giving members a better way to find, compare, and book quality care. We enable shopping on value, with affordability, and convenience baked in.”

“Our mission at HIPnation is to deliver a high-touch, personalized, and cost-effective healthcare ecosystem founded upon Direct Primary Care and price transparency,” said HIPnation CEO, Dr. Brian Hill. “Partnering with Tendo gives our members a powerful resource for navigating specialty and elective care, with the same transparency and cost-consciousness that defines everything we do.”

HIPnation is a welcome addition to Tendo’s growing population of Marketplace of care seekers. The partnership strengthens HIPnation’s options in a competitive Georgia healthcare ecosystem. For HIPnation members, access to bundled procedures means fewer surprises on cost, on quality, and on outcomes.

About HIPnation

HIPnation is a healthcare company built upon the foundation of direct primary care and direct contracting with the aim to deliver an enhanced, personalized patient experience, improve the health and wellness of its members, and decrease the cost of medical care. HIPnation offers a high-touch relationship-driven model that puts patients first. Learn more at HIPnation.com.

About Tendo

Tendo is a healthcare technology company that partners with patients, clinicians, employers, and care navigators to put clinical quality at the center of every care decision. Our Marketplace offers shoppable, bundled procedures with transparent pricing and provider/procedure-level quality information across a large, nationwide network, so people and employers can choose care with confidence. Powered by Insights, our clinical analytics and AI platform, Tendo turns claims and clinical data into risk-adjusted quality measures, actionable improvement plans, and peer benchmarking that drive better outcomes and stronger public quality scores (like CMS Stars and U.S. News & World Report). Together, Marketplace and Insights let providers showcase the care they do best while giving purchasers clear visibility into both quality and cost. Learn more at tendo.com.

Media Contact:

Carly Ray
VP, Marketing
[email protected]

Our Vision

At Tendo, our vision is to become the trusted connection between patients, clinicians, and caregivers with software that delivers seamless, intelligent, and user-friendly experiences throughout the care journey. We work with leading health systems, partners, investors, and advisors who share a similar vision and understand that to make measurable progress in healthcare, we must innovate and embrace change.

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